The Great Basin Scottish Highland Games bring centuries of Scottish tradition to Northern Nevada, and the visual identity needed to honor that history while feeling right at home in a modern-day city. I dug into Scottish history, Highland Games traditions, and Nevada’s own roots to build a brand that balances heritage with fresh personality. At the center is a crest-inspired logo that nods to traditional family crests without feeling like it belongs in a history book. From custom illustrations and event collateral to a fun, interactive website packed with opportunities to explore, learn, and plan a visit, every piece was designed to make the culture more accessible while treating its traditions with the respect they deserve. The result is a cohesive identity that celebrates Scottish heritage, brings the games to life, and gives Northern Nevada one more reason to break out the tartan.